Design Driven Innovation in B & O company Essay

Design Driven Innovation in B & O company - Essay Example This paper illustrates that many of the B & O’s products are said to have held a place of honors in the permanent collection of globe’s greatest art museums. The company had delivered the most and largest consistent design portfolio among the world’s industrial companies according to a citation at the museum of modern arts in New York.   The level of the accomplishment translated into profit margins and high price points and was realized through an increased number of dealers from discerning and devoted customers. The good reputation provided the company with a competitive advantage. The company is said to have evolved development processes and unique designs that enabled them to develop products with functionality and appearances that improved their recognition. The company offered the designer a chance to develop new products that would confuse engineers to find news of manufacturing them. Creating a business that is profitable entails offering services and p roducts that consumers will be able to buy at a better price, The Company was good at this. New ideas technologies and materials made their way into the company’s products by utilizing the best designers. The products designed were appealing to the customers. Customers too were willing to pay for the products designed. Despite the company’s product design prowess, what happened in 2006 was getting more complicated after the product was turned on. The Apple iPod closely integrated and acclaimed by designers with online iTunes music services had shown that design in the company market space was to encompass more than function and physical forms. The company should be prepared to adapt to the changing environment since the company’s products will be extended more deeply into virtual space, where great design meant network-based interaction and great software. Excellence and performance in such areas required ideas and skills that were different from the companyâ₠¬â„¢s traditional expertise.